Origins: The Advertising Approach That Makes Sense

Advertising can be expensive. And as with most expensive purchases, advertising costs should be held accountable. In recruiting,  advertising is ideally measured by hired drivers.  But you cross a line somewhere when you say “calculating advertising cost per hire is a calculation” instead of a mixture of wishful thinking, oversimplification, and good intentions. How We Wish Advertising […]

5 Reasons Tracking Cost Per Hire Is (Almost) Impossible

“Half the money I spend on advertising is wasted; the trouble is that I don’t know which half.” John Wanamaker, American Merchant and one of the first pioneers of marketing For virtually all carriers, the cost of recruitment advertising is a huge expenditure, and like a lot of advertising costs in other industries, determining what […]